Projects:

The main logo is a head of the knight, which is a historical symbol depicted in the city´s coat of arms. Part of the identity is also a secondary symbol of letter M and a wordmark. Both are from the static, linear, custom made alphabet, in which heraldic, medieval character meets the simplicity of contemporary display typefaces used in the team sport enviroment. Simple blue and white colour combination keeps the basic identity cleaner and easier to communicate across various platforms.

Identity, Typography
Client: HK Martin
Photography: HK Martin

©2018